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The Hidden Perils of Underinsurance at a glance


• Unwittingly, many businesses are risking their survival


• Tough economic climate is exacerbating the situation


• Baker Jayne can offer easy access to specialist assessments and valuations


Unwittingly, too many businesses are risking their survival and making it very

difficult  to bounce back successfully from a major loss.


The problem is underinsurance and insurers, brokers and their clients need to work

together to ensure that when a loss occurs the insurance in place will respond effectively

and get the business back on its feet quickly.


In today’s tough economic climate, many businesses are not prioritising the valuation and

risk assessment aspect of their insurance programme, fearful that it may lead to higher



Across many different market sectors and varying lines of business, underinsurance is rife

and when a claim arises the impact can be disastrous.


If sums insured are only 75% of what they should be, then insurers can apply that

percentage to any claim. This “application of average” can see underinsured businesses

face a shortfall in their insurance payout and leave them with an unexpected and often

sizeable bill.


80% of commercial properties are underinsured


Source: Building Cost Information Service


Indeed, the issue has become such a concern for the British Insurance Brokers Association

(BIBA) that it is publishing a booklet focusing solely on underinsurance later this year.


The widespread nature of underinsurance in the property market was underlined by research

carried out recently by the Building Cost Information Service, which is part of the Royal

Institute of Charted Surveyors. It found that 80% of commercial properties are underinsured.


In similar work, the Charted Institute of Loss Adjusters found 40% of business interruption

policies are underinsured with the average shortfall being 45%.


Changing Values

The problem for many businesses is that getting the right sums insured is often complex and

the values in question can change quickly.


When it comes to business interruption, for example, the definition of gross profit is not

consistent between insurers and accountants and this can immediately lead to problems.

Accountants will generally strip out things like staff and utility costs whereas insurers will not.

Businesses also tend to underestimate how long it will take to get back on their feet and the

standard business interruption indemnity period of 12 months is simply not enough.

In the property market, there is often confusion between the market value of a property and

its rebuild cost. Charges for building materials and labour also change regularly and many

businesses forget to include the fees for removing debris and clearing the site before a rebuild

even starts. Where a business does not get on top of these issues, then its sums insured are

likely to be accurate.


Underinsurance is also prevalent in the plant and machinery market. The lead times for

bespoke machinery are often longer than expected and when plant is coming from overseas,

the impact of currency fluctuation also has to be factored into the question.


There are then the logistics around transportation and installation to manage and the costs

and timescales for both can be highly variable, often rendering sums insured and indemnity

periods inappropriate.


It is difficult during hard economic times to get the client to buy the fullest and widest

insurance portfolio. If people have not had a claim before then it can be difficult for them too

see just how much of an impact underinsurance can have on their business.


Assessing Risks


We as Brokers need to work closely with our clients to make sure risks are properly assessed

and valuations are up to date. Brokers do not always have the in-house skills to carry out

such assessments and valuations, so we can offer access to such specialist.


Indeed, offering this service and such expertise is a core part of Baker Jayne’s programme and

we can then help ensure the sums insured are correct and all aspects of a risk are

appropriately assessed.


Carrying out valuations regularly will not always result in premiums going up and it is not

unusual to find that the sums insured are too high and actually need to come down.

Even if the sums insured go up or indemnity periods are increased, the impact on the premium

is often less than imagined.


For example, increasing an indemnity period from 12 to 24 months does not simply double the

premium and such widely held misconceptions are damaging to the market and the underlying

security of the client.


Once a loss has occurred, it is too late to avoid the negative impact of underinsurance and this

is why it is so important to get the right sums insured at renewal.