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Lloyd’s named UK’s strongest insurance brand


The market's billing comes as part of the Business Superbrands survey, which names the top 500 UK brands. Lloyd's placed 40th overall.

Commenting on the survey, Lloyd's chief executive Richard Ward said: "I'm pleased to see that the reputational strength of Lloyd's has been recognised in this survey. We have come a long way in the past decade and have successfully navigated the worst recession since the Great Depression. This reinforces the attractiveness of the Lloyd's market and our brand."